Privacy policy

1. general information
The protection of your personal data is important to us. In this privacy policy, we inform you about how we at Kanalhelden AG process personal data in the context of this website.

Responsible for data processing:
Kanalhelden AG
Meierhofstrasse 9
6032 Emmen / Lucerne
Switzerland
info@kanalhelden.ch
www.kanalhelden.ch

2. collection and processing of personal data

Personal data is all information that relates to an identified or identifiable person. We process personal data when you actively provide it to us (e.g. by email, contact form) or by using our website.

The processed data includes

• IP address (shortened, if anonymized)

• Browser type and version

• Date and time of access

• Visited pages/subpages

• Referrer URL

• Name, e-mail, telephone number (when contacting us)

3. purpose of data processing

Data processing is carried out for the purpose of:

• the provision and optimization of our website

• communication with you

• the analysis of user behavior (statistics)

• compliance with legal obligations

• Marketing optimization (remarketing / conversion measurement)

4. third-party tools and services

4.1 Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC, USA. Google uses cookies that enable your use of the website to be analyzed. The information is usually transferred to a Google server in the USA and stored there. We use Google Analytics with IP anonymization.

Purpose: Analysis of user behavior for website optimization
Legal basis: legitimate interest in improving the website
Contradiction: You can prevent the storage of cookies by selecting the appropriate settings in your browser software. Alternatively, you can install the browser add-on to deactivate Google Analytics:
https://tools.google.com/dlpage/gaoptout

4.2 Google Fonts

Our website uses Google Fonts for the uniform display of fonts. When you access our website, your browser loads the required fonts directly from Google servers. Your IP address may be transmitted to Google in the process.

Purpose: appealing, cross-browser display
Legal basis: legitimate interest

4.3 Facebook Pixel (Meta Pixel)

We use the Facebook pixel from Meta Platforms Ireland Ltd. on our website. It enables us to track the behavior of visitors who have reached our site via a Facebook/Instagram ad (conversion tracking).

Purpose: Performance measurement and optimization of advertisements
Legal basis: Legitimate interest in targeted advertising

If you do not wish to be tracked by Facebook, you can deactivate this in your Facebook account under "Advertising settings":
https://www.facebook.com/ads/preferences/

4.4 Google Search Console

For search engine optimization, we use Google Search Console, an analysis tool from Google that does not process any personal data. It is used exclusively for the technical improvement of website visibility on Google.

5. cookies

Our website uses cookies to provide functions and improve the user experience. You can control and reject the use of cookies via your browser settings. The use of technically unnecessary cookies only takes place with your consent (cookie banner).

6. data transfer

Personal data will only be passed on to third parties if:

• you have expressly consented

• this is necessary for the fulfillment of the contract

• we are legally obliged to do so

• or legitimate interests exist (e.g. use of hosting/analytics providers)

7. your rights

According to the Swiss Data Protection Act, you have the right to:

• Information

• Correction

• Deletion (if permitted)

• Restriction of processing

• Contradiction

• Data output/transfer

Please send your request to: info@kanalhelden.ch

8. data security

We take technical and organizational security measures to protect your data against unauthorized access, manipulation, loss or destruction.

9. changes

This privacy policy can be amended at any time. The current version on our website applies in each case.

Stand: 01.07.2025